Get monthly insights and make informed marketing decisions with the Rentsync National Rental Demand report. Read the latest!
Get monthly insights and make informed marketing decisions with the Rentsync National Rental Demand report. Read the latest!
News
Within the last few years, the Internet has blossomed into a tool that most of us can’t live without. Most Canadians are online everyday, whether it’s on their PCs, laptops or cellular phones, and the majority of them choose to search online for product and service information before they buy. The internet is the ultimate marketing tool and there’s no excuse in this day and age for landlords not to be marketing their units online.
To remain competitive in the coming decade, (2010 – 2019), landlords will need to venture further into the realm of the Internet and begin using such things as mobile marketing to push their units. Although this is a few years off into the future the basis for this type of advertising has to be made – namely a corporate rental website. This article will explore what’s new in the world of apartment websites and what you should expect if you’re looking to develop a site of your own.
In 2010, Landlord Web Solutions saw many landlords, both large and small, developing interactive and sophisticated apartment websites. In fact, many landlords are now realizing that a great apartment website should not only display their listings but should also provide their visitors with additional services and features. So, it’s only natural to realize that in today’s highly competitive market websites must deliver a higher level of service to your renters. Although this article will not focus on explaining these features, tools and functionality, you can read the article, “The Next Generation of Apartment Website” to gain a further understanding of the new technology that is available for renters.
If you’re in the market to develop an apartment website you may be wondering how much it will cost you and how to decide on a company to develop it. Those are very common questions and ones that are easily answered.
Just remember, if you don’t have an apartment website then you’re behind your competition. We are in the internet age and renters expect to find you online. If you’re not there then you’re missing out on potential leads.
Websites can be simple to build if you find the right team to work with. So be sure to take the time out to evaluate each type of team. The reward could be huge.
As a side note, this article is quite unique in that it was written with two purposes. Firstly, and perhaps most importantly, it was written to educate landlords about the importance of apartment websites and what to expect when developing one. Secondly, it was written as part of an experiment to see if writing an article using an individual keyword – in this case “apartment websites” – could increase our website’s ranking in the search engines.
If you’re interested in learning about the results of our experiment, be sure to check back into our website within the coming month, as we will be posting our results in a follow-up article.
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