---
title: "E12: Making Your Multifamily Marketing Remarkable with Jay Baer, Best-Selling Author & Founder of Convince and Convert"
description: "\"Your competitive weapon is to deliver something to the residents that they don't expect, and in doing so, turn them into advocates for the property.\" You"
---

[Rentsync Blog ](https://rentsync.com/resources/blog)

# [E12: Making Your Multifamily Marketing Remarkable with Jay Baer, Best-Selling Author & Founder of Convince and Convert](https://rentsync.com/resources/blog/e12-making-your-multifamily-marketing-remarkable-with-jay-baer-best-selling-author-and-founder-of-convince-and-convert)

 Written by [Mitch Fanning](https://rentsync.com/resources/blog/author/mitch-fanning) | November 15, 2020 at 5:00 AM

"Your competitive weapon is to deliver something to the residents that they don't expect, and in doing so, turn them into advocates for the property."

You don't have a secret sauce. Oh, but you do, you say? You have nice properties, smart amenities, and friendly leasing staff? So do all your competitors. Your only advantage is experiential. So your competitive weapon is to deliver something to the residents that they don't expect, and in doing so, turn them into advocates for the property

That's our topic for this episode of Sync or Swim. 

**Featuring:**

[Jay Baer](https://www.linkedin.com/in/jaybaer/), a trusted adviser to some of the world's most iconic brands and author of six bestselling books, including Youtility for [Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling](https://www.amazon.com/Youtility-Real-Estate-Professionals-Portfolio-ebook/dp/B00MNNAOPS). Jay is also the founder of [Convince and Convert Consulting](https://www.convinceandconvert.com/), a digital marketing and customer experience advisory firm that helps the world's most iconic brands gain and keep more customers.

**What we talked about:**

- Jay's seven-generation heritage of entrepreneurship and how it affects his work today
- What "youtility" is and how it adds value to your work
- How to attract tenants who might be thinking of leaving the big city

Subscribe, rate, and review the podcast on your favourite streaming platform, [Apple](http://apple/), [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9zeW5jb3Jzd2ltLmxpYnN5bi5jb20vcnNz), or [Spotify](https://open.spotify.com/show/27Mp89SMqZ4f4fYKnRdwCV?si=3oVBFYYxSN2z98CTdxVH8g).

## **Additional Resources**

[How to Create Content your Audience Wants to Consume](https://diginomica.com/cmworld-2020-how-create-content-your-audience-wants-consume)

[Interview with Jay Baer, Founder, Convince & Convert](https://martechseries.com/mts-insights/interviews/interview-with-jay-baer-founder-convince-convert/)

[Jay Baer: Grow Your Real Estate Business With Help Not Hype](https://marketing.homes.com/jay-baer-grow-your-real-estate-business-with-help-not-hype/)

[Marketing Genius Podcast: EP. 42 Interview With Jay Baer](https://marketinggenius.tv/ep-42-interview-with-jay-baer/)

[View full post](https://rentsync.com/resources/blog/e12-making-your-multifamily-marketing-remarkable-with-jay-baer-best-selling-author-and-founder-of-convince-and-convert)

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