Serein

Property Naming

Rentsync helped to create a brand identity that would feel elegant, bilingual, and emotionally resonant, starting with its name. The result was Serein: a name that evokes tranquility, harmony, and lightness.

Derived from the French word for “serene,” Serein speaks to the calm, elevated lifestyle the property offers.
Its soft phonetics and clean visual form made it an ideal choice to appeal to both English- and French-speaking renters in Montreal.

This name set the tone for every aspect of the brand that followed: sophisticated yet grounded, modern but natural.

Branding

Serein’s visual identity was crafted to complement the name’s quiet strength. We designed a custom lettermark and wordmark system inspired by the balance between nature and modern architecture.

The logo needed to work across digital and print applications - from signage to digital brochures, from community flyers to the leasing website.
The result is a versatile, design-forward system that reflects the property's calming aesthetic and refined tone.

The brand palette, typography, and graphic elements all reinforce Serein’s promise: a space where calm meets convenience, and design meets livability.

Floorplan Navigator

To support suite-level discovery and reduce friction in the leasing journey, the site integrates our interactive Floorplan Navigator. Prospects can easily explore available layouts, view unit locations by floor, and access up-to-date pricing and availability, all without ever leaving the page.

For a new property like Serein, this tool is key to guiding renters through the consideration phase and driving higher-quality conversions.

To support the successful launch of Serein, Rentsync delivered a comprehensive digital marketing strategy designed to generate high-intent renter traffic while reinforcing the brand’s refined, nature-forward positioning.

Every touchpoint was developed to echo Serein’s brand identity — soft tones, clean visuals, and copy that reflected the tranquil-yet-modern feel of the property. Ads featured calming lifestyle photography, subtle animation, and benefit-first messaging that highlighted the building’s pools, gym, terrace, and prime Rosemont location.

Working in close collaboration, we activated a full-funnel campaign approach that included:

Rental listing optimization to maximize lead flow through organic and syndicated platforms
Google Ads campaigns tailored to local search behavior and amenity-based interest
Paid social media creative focused on lifestyle, suite interiors, and community amenities
Localized SEO strategy to improve visibility for French- and English-language search queries
Targeted e-blasts driving early awareness and inquiry volume among qualified prospects

By strategically aligning creative, targeting, and lead capture, the digital campaign played a vital role in establishing Serein as a desirable new rental option in one of Montreal’s most livable neighbourhoods.

Campaign Highlights:

Unified creative direction across digital and print marketing
Multilingual SEO foundations to reflect Serein’s bilingual market
Consistent traffic flow to the single-scroll site with strong lead form conversion

To complement Serein’s digital presence and support neighbourhood-level awareness, Rentsync produced a suite of cohesive print marketing materials designed for both on-site and off-site distribution.

Each piece was crafted to reflect the visual identity established through Serein’s branding - soft earth tones, spacious layouts, and elegant typography. These materials didn’t just provide information; they told a consistent brand story that extended beyond the screen and into the community.

We created:

Flyers and posters tailored for high-traffic community spaces, including nearby hospitals and businesses
Branded floorplan handouts highlighting suite layouts, finishes, and features
A beautifully designed digital catalogue that gave leasing agents and prospects an on-brand resource to reference and share

Whether a prospective renter discovered Serein through a neighbourhood poster or took home a floorplan sheet after an on-site visit, they encountered the same tone, visuals, and message of calm, elevated living.

Property Naming

Branding

Theme Website

Floorplan Navigator

Digital Marketing

Print Marketing