The Parker

Custom Website

Fitzrovia partnered with Rentsync to bring Parker’s refined, hospitality-inspired brand to life online and to make the leasing experience feel just as elevated as the building itself.

The result is a sleek, editorial-style website that pairs striking visuals with an intuitive user experience. From bold typography and spacious layouts to cinematic image placements and microinteractions, every element was chosen to reflect the property’s refined personality and high-end positioning.

To drive awareness and fill units quickly, Rentsync launched a comprehensive digital marketing strategy that matched Parker’s elevated brand and delivered measurable results across every stage of the renter journey.

Working closely with Fitzrovia, we activated a full-funnel campaign approach that included:

Optimized rental listings for maximum visibility and lead capture
Targeted Google Ads campaigns designed to capture high-intent renters
Paid social media campaigns to drive mid-funnel engagement and brand discovery
Search Engine Optimization (SEO) to boost organic traffic
Direct e-blasts targeting prospective renters with personalized messaging

Every element was built to reinforce Parker’s unique identity: refined, design-forward, and hospitality-inspired, while driving qualified traffic to the website and converting interest into leases.

From ad visuals to copy, our creative direction was shaped by the property’s editorial aesthetic: clean lines, warm textures, aspirational imagery, and modern elegance.

The result? A digitally orchestrated lease-up that felt as polished as the property itself and helped position Parker as a top-tier rental destination in Midtown Toronto.

Campaign Highlights:

Cohesive creative across all channels aligned with Parker’s look and tone
High-converting ad sets supporting the lease-up timeline
Strategic coordination with the website’s SEO and floorplan infrastructure for smoother lead flow

Custom Website

Floorplan Navigator

Digital Marketing