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Case Studies

⭐ New from Rentsync: Renter Surveys → See What They're All About!

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Waverley is a 166-unit boutique rental property by Fitzrovia, located at the iconic intersection of College & Spadina. Surrounded by culture and creativity, Waverley caters to urban renters seeking a refined, amenity-rich lifestyle in the heart of downtown Toronto.

Custom Website

To support Waverley’s ambitious lease-up goals and brand-forward positioning, Rentsync delivered a fully custom website designed to mirror the sophistication and energy of the community itself.

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From the first click, users experience a visually bold, high-contrast layout, brought to life by kinetic visuals and layered textures that echo the neighbourhood’s eclectic spirit. Animation, colour, and movement are used deliberately, not just to dazzle, but to guide prospective residents through a smooth discovery-to-leasing journey.

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Floorplan Navigator

We integrated Rentsync’s Floorplan Navigator for an immersive browsing experience.
This gave renters the ability to explore individual floorplans by floor, making their decision-making process more intuitive and engaging, which is especially critical for a new build without physical tours early on.

 

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All touchpoints were designed to reinforce Waverley’s elevated but playful brand identity, from art-driven interior photography to the strategically placed “Find Your Beat®” call to action.

 

The Impact

The results spoke for themselves:
100% leased in the first five months.

By pairing a high-design aesthetic with performance-first infrastructure, the website became the digital foundation of Waverley’s successful lease-up strategy.

Digital Marketing

To support Waverley’s launch and accelerate lease-up, Rentsync partnered with Fitzrovia to deliver a full-scale digital marketing strategy, one that matched the property’s Class-A boutique identity with Class-A execution.

We built a performance-driven campaign mix that included:

  • Rental listing optimization
  • Targeted Google Ads
  • Paid social media campaigns
  • Search engine optimization (SEO)
  • Direct-to-renter e-blasts

 

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Our creative and targeting strategies were tailored to reflect Waverley’s modern, art-infused aesthetic and urban lifestyle appeal. Messaging was aligned across platforms to reinforce the "Find Your Beat®" narrative and draw in a design-conscious, convenience-seeking renter profile.

Campaign Highlights:

  • Over 2 million impressions across paid social
  • Rapid lead capture supported by pre-registration infrastructure
  • Channel coordination that funnelled renters directly into a seamless onsite and digital experience