The name Recital was developed to convey a sense of rhythm and community - a metaphor for life unfolding ensemble-style in rented homes, in the amenity spaces, and in the larger community surrounding the property . Its musical connotations matched a building lineup that feels both progressive and composed, while resonating with creative and academic audiences in the area. The "Acts" (I-IV) were added as a way to uniquely identify each of the four buildings while staying true to the brand identity overall. 

“Recital” was easy to say, easy to remember, and positioned the project with cultural elegance.

Rentsync designed Recital's site to be both visually inviting and functionally efficient.

The website combines editorial-style imagery with purposeful layout pacing, guiding visitors from community narrative to suite exploration without overwhelming them. The navigation is simple and intuitive, supporting quick decision-making while embedding brand warmth throughout the experience.