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The Madeleine is positioned as a prestigious rental residence in downtown Kingston, offering elevated living with a refined urban edge.
Rentsync was engaged to translate that sophistication into a standout digital presence and brand narrative, designed to support leasing success and appeal to discerning renters in a competitive local market.
Branding
Rentsync crafted a visual identity that blends contemporary elegance with Kingston’s heritage character. We refined the logo system to reflect strong architectural lines and a balanced colour palette, combining modern tones with timeless sophistication.
The resulting brand identity conveys upscale living while feeling grounded in thoughtful design.


Custom Website
Built from the ground up, The Madeleine’s custom website strikes a refined balance between editorial storytelling and intuitive user experience.
The homepage opens with impactful visuals that evoke an elevated lifestyle, followed by carefully paced content sections that guide visitors through location, design, and leasing options. Device responsiveness was a priority- whether on desktop, tablet, or mobile, every interaction was crafted to preserve the brand’s calm confidence and to help prospects move effortlessly toward engagement.


Floorplan Navigator
Rentsync integrated the interactive Floorplan Navigator to streamline suite discovery within the site. Styled to match the brand’s sophisticated presence, the tool allows users to filter unit types, view current availability and pricing, and visualize layouts, all within a seamlessly branded experience.
This responsive, in-flow interface added transparency and depth to the browsing journey, boosting engagement and enhancing lead quality.
