Marketing Managers
4 Key Takeaways: Creating High Performing Rental Listings with Listing Score©
In our live webinar, "How to Create High Performing Rental Listings with Listing Score©," our team uncovers how to improve your rental listings through content and using Rentsync’s new Listing Score feature to achieve this.
We cover a number of topics including best practices in copy, media, and formatting your rental listings, the most important information renters look for in your listings, and how Rentsync users can leverage our new feature, Listing Score©, to easily manage and optimize the content, quality and completeness of your listings.
In this live conversation our marketing and product team explains how to create listings that successfully target renters for your community, increasing the quality of your leads and ultimately, reducing your vacancies, and how Listing Score© can help. If you missed the event, don't worry, we've put together some key takeaways from the event, and made the webinar available for download, so you can get all the great information from the session, and see how you can start using Listing Score to start improving your rental listings today!
1. What does improving your rental listings achieve?
In this clip Nicolina Savelli, Brand Communications Manager at Rentsync, explains why improving your rental listings are so beneficial to saving your leasing and property management teams precious time and energy, ensuring you’re getting the best ROI for your marketing, and much more!
2. Best practices for creating high performing rental listings
To continue from our introduction, Nicolina Savelli walks us through some of the best practices for creating high performing rental listings. Here, we uncover the best copy, media, and format to consider when crafting your listings, and also how you can fill vacancies faster using promoted listings, and engaging with prospects quickly by leveraging autoresponders.
3. What key information do renters look for in your rental listings?
David Aizikov, Product Manager, Data Services at Rentsync explains what you need to know about your target renter demographic to ensure your rental listings are positioned for success, and the features and amenities most important to renters by life stage.
4. How to leverage Listing Score to optimize your rental listings?
Finally, Suhasini Gadam, Senior Product Manager at Rentsync walks us through Rentsync’s new Listing Score© feature. She explains what it is, how it works, and how users can improve their Listing Score©. She then walks you through a demo of the feature to better understand it’s functionality.
Q&A from our high performing rental listings webinar
We had many questions come up during this webinar and want to address some of the most pressing and thought provoking questions, and those we were unable to answer during the session here:
1. Is there an optimal number of images to include in an advert?
Yes. After analyzing a number of rental listings, and those that have the highest engagement and leads, we have determined the optimal amount of media for your rental listings is 8.
2. Does Rentsync operate as a platform which allows you to have all advertising platforms on one platform?
Yes. Within the Rentsync Platform, users have access to over 20 listing sites that they can syndicate and manage all their rental listings quickly and easily.
3. Does Rentsync integrate with property management software to allow bookings of showings and notices to be automatically sent out?
Rentsync integrates with your property management software (you can find some of our integration partners here), so you can conveniently sync your properties into our system. We also provide a Booking App that allows you to book showings and schedule them in your calendar.
4. If Listing Score© is targeting mostly apartment units, what do you recommend to your clients that manage single family homes?
Our next release will include updated logic for single family homes where we will be changing some criteria, based on the property type. Stay tuned!
5. Is Listing Score© similar to a Walk Score that has been available for some time online?
Listing Score© is not similar to Walk Score. Listing Score is a unique score that measures the content, quality, and completeness of your rental listings. It is not a public score, and can change depending on how you optimize your listings. It is a metric you can use in your reporting to evaluate your marketing efforts. Whereas, a Walk Score® is a number between 0 and 100 that measures the walkability of any address. It awards points based on the distance to amenities in each of several categories including restaurants, coffee shops, grocery stores, schools and parks. This score is based on the location of your property, and not on how you market your rentals.
