Marketing Managers
E11: How to Brand Your Building by Thinking Outside the Box with Lauren Popadiuk, Director of Marketing Communications at RNDSQR
"We work in development in real estate, but we're following inspiration from completely different places that have nothing to do with our real estate industry." — Lauren Popadiuk
People spend a lot of time shopping online. So, why couldn't you do that for real estate? What would it take to create an e-commerce experience for renters on your website?
The online shopping idea offers just one example of using brand trends in fashion or other industries to influence what we do in real estate, and how to differentiate from the competition. And that's the focus of this episode of Sync or Swim.
Featuring:
Lauren Popadiuk, Director of Marketing Communications at RNDSQR, a real estate development firm in Calgary known for building affordable yet inspired spaces for those who dread the daily crawl out of the burbs.
What we talked about:
- Why Lauren got involved in real estate marketing
- What RNDSQR is doing to stand out during COVID-19
- How RNDSQR is handling the urban exodus
- Plus, much more!
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Additional Resources
Rndsqr launches new rental division, Rndsqr Life, at CY33
Rooms to grow: Rndsqr's Bankview condos plant seeds of community