Rentsync Acquires Urbanation

Rentsync strengthens its data and market insights capabilities by acquiring Canada’s most trusted real estate intelligence company

Toronto, ON – January 14, 2026 – Rentsync, a leading software and data company serving Canada’s rental housing and real estate industry, today announced it has acquired Urbanation, a leading real estate research and consulting firm. The acquisition represents a major step in Rentsync’s strategy to expand its market intelligence and deliver the most comprehensive data and insights for the rental housing market in Canada.

“I am pleased to announce the strategic sale of Urbanation, a company I founded and grew over the past four decades that has become the industry leader for real estate market data and insights”, says Eve Lewis, Founder and CEO of Urbanation. “I am confident that the strong foundation, values and integrity we established will lead to even more success as Urbanation combines forces with Rentsync.”

Urbanation is Canada’s most trusted source for in-depth market analysis and data for both rental housing and condominiums serving real estate developers, operators, investors, lenders and policymakers.

Its research plays a critical role in today’s rental housing landscape by bringing clarity to a market shaped by structural supply constraints, evolving affordability pressures, and shifting development cycles. As conditions change rapidly, Urbanation’s timely, trusted, and localized insights support informed investments, real-time decision making, and long-term planning across the housing sector. 

Urbanation and Rentsync have partnered over the past three years to publish the monthly Rentals.ca National Rent Report and to develop a comprehensive rental market database for the Greater Golden Horseshoe, Ottawa, and Montreal.

Urbanation’s President, Shaun Hildebrand, will continue to lead data and market analytics and will expand these offerings across Canada.

“The integration of Urbanation into Rentsync represents an important milestone for Canada’s residential real estate sector,” says Hildebrand. “Purpose-built rentals and condominiums will take on an increasingly larger role in helping to expand housing supply and improve housing affordability across the country. Never has there been a greater need for transparent and accurate data, granular insights, and high-level market guidance to shape the future of how the market operates. I am incredibly excited to see Urbanation take on a larger role in this regard.”

Together, Rentsync, Urbanation, and the Rentals.ca Network of listing sites form an integrated platform that supports the full rental housing lifecycle in Canada.

By combining best-in-class market intelligence, real-time renter demand, proven digital marketing, and full-suite property management software, rental housing providers can make smarter investment decisions, optimize the leasing process, and maximize asset performance.

“Canada is geographically massive and there is no single national source of truth for well-researched, reliable, housing real estate data,” says Max Steinman, CEO of Rentsync. “This acquisition brings us one step closer to solving that problem. Urbanation has an outstanding reputation and we will preserve that legacy while helping to grow the brand quickly across the country.” 

This transaction comes on the heels of Rentsync’s acquisition of Spacelist in December 2025, marking the company’s second acquisition since receiving investment from Silversmith Capital Partners in April 2025. Rentsync is committed to expanding its offerings through product development and strategic acquisitions while advancing its mission to simplify and optimize the leasing experience across Canada and beyond.

For more information on Rentsync, visit www.rentsync.com. For more information on Urbanation, visit www.urbanation.ca. 

About Rentsync

Based in Toronto, Rentsync is a leading software and data company specializing in serving the Canadian rental housing industry. Rentsync offers a range of innovative products and services designed to streamline rental property marketing, leasing, and property management. It also owns and operates the Rentals.ca Network, the leading online marketplace for rental housing in Canada. Its commitment to professionalism, innovation, and accessibility has made it a trusted partner for rental housing marketers, leasing agents, property managers, and renters. 

About Urbanation

Urbanation is a leading real estate research and consulting firm specializing in the Ontario housing markets. Known for its best-in-class analysis of condominium, purpose-built rental, and land investment market trends, Urbanation provides data-driven insights to developers, investors, lenders, brokers, policymakers and all types of stakeholders. Urbanation’s data, reports and market insights are widely cited for helping the industry understand supply, demand, pricing, and long-term housing dynamics.