Elle

Located in Calgary's established Killarney neighbourhood, 2040 Elle offers a modern rental experience that balances urban convenience with a quieter residential setting. As the sister community to 1400 Verdant, the project extends an existing brand family while establishing a distinct identity of its own through thoughtful design, cohesive marketing, and a refined digital presence.

From branding through digital marketing, every touchpoint was developed to create a consistent experience that introduced the community with confidence during its critical pre-leasing phase.

Branding

Elle's identity was designed to complement its sister property while giving the community its own recognizable presence. Building on familiar brand elements created continuity across both developments, while a refined wordmark, nature-inspired leaf motif, and muted palette of olive greens and warm neutrals established a softer visual character.

The result is a brand that feels contemporary and understated, carrying through consistently across digital and print applications to create a recognizable identity from the very first interaction.

Theme Website

Built on Rentsync's Filo website theme, the Elle website transforms a flexible foundation into a brand experience that feels distinctive and intentional.

Large photography, generous spacing, and a restrained colour palette allow the visual identity to take centre stage, while a clean page structure naturally guides prospective residents from their first impression through to available suites and leasing information. Every element was tailored to reinforce the property's branding, creating a polished experience that feels cohesive across every page.

A multi-channel digital marketing strategy combined Google Search and Meta advertising to build awareness, capture high-intent renters, and generate qualified leads throughout Elle's pre-leasing campaign.

By continuously testing creative, refining targeting, and optimizing campaign performance, the strategy delivered efficient lead generation while creating a clear path for continued growth.

Project Highlights:

Google Search and Meta advertising campaign supporting a successful pre-leasing launch
320+ qualified Meta leads generated at an average cost of $9.86 per lead
Google Search campaigns connected with renters actively searching for apartments in Calgary
Creative testing identified the highest-performing ads before scaling investment
Campaign optimization more than tripled monthly lead volume over the course of the launch

Printed floorplans were designed as a natural extension of the Elle brand, carrying the community's clean aesthetic into an important leasing touchpoint.

Simple layouts, generous white space, and subtle use of the signature leaf motif keep the focus on the suite itself while reinforcing the property's visual identity. The result is marketing collateral that feels considered, professional, and consistent with the broader brand experience.

Custom floorplan marketing sheets for leasing and on-site marketing
Minimalist layouts that keep suite information clear and easy to navigate
Consistent use of Elle's brand identity across all printed materials

Branding

Theme Website

Digital Marketing

Print Marketing